跨境电商行业海外仓成本控制分析

Analysis of Overseas Warehouse Cost Control in Cross-Border E-Commerce Industry

摘要: 近年来我国跨境电商行业不断进步，从基础设施建设到生态体系构建、从业人员素质提升，整体水平正在迈向更高的台阶。一直以来，如何降低跨境电商行业物流成本成为业内不断探索、亟待解决的问题。尽管海外仓成为了目前比较主流的解决方案，但如何更好地利用海外仓对企业成本进行控制，以及如何构建适合本企业的运营体系依然是值得深入研究的问题。本文通过具体分析海外仓成本控制过程，提出了仓储联盟模式，建议吸取仓储联盟模式成本控制体系中的优势，采纳学习敦煌网的具体措施，为不同体量、类型的跨境贸易企业提供了较适用可落地的意见策略。

Abstract: In recent years, China’s cross-border e-commerce industry has continued to progress, from infrastructure construction to the construction of the ecosystem, the quality of practitioners to improve, the overall level is moving to a higher level. All along, how to reduce the logistics costs of the cross-border e-commerce industry has become a problem that the industry is constantly exploring and needs to solve. Although overseas warehouses have become a mainstream solution, how to better use overseas warehouses to control the cost of enterprises and how to build an operation system suitable for the enterprise is still a problem worthy of in-depth study. In this paper, through a specific analysis of the cost control process of overseas warehouses, a warehousing alliance model is proposed, suggesting that the advantages of the cost control system in the warehousing alliance model are learned and the specific measures of DHgate are adopted to provide a more applicable and implementable advice strategy for different volumes and types of cross-border trade enterprises.