当代城市基层社区传播及社区媒介调研——以高台井社区为例

Research on Contemporary Urban Grassroots Community Communication and Community Media—Taking Gaotaijing Community as an Example

摘要: 随着新时代中国城市化脚步的不断前行，国家“十三五”规划所提出的“增强社区服务功能”加速了社区传播建设的发展。社区传播在综合社会学理论后，呈现出多样化的体态。在主流媒体、社区媒体、居民受众的支撑下，社区传播在民生领域发挥着特有作用。此过程中所衍生出的社区媒介，是居民与政府之间的沟通桥梁，从而构建良好的社区传播渠道，促进社区信息的流通，增强居民对社区的归属感，有效激发居民对社区事务的关注和参与，调动基层活力，实现社区自治。据此，笔者选取安徽省砀山县高台井社区作为研究分析对象，综合运用表格法、数据分析法、十级量表法等进行调研分析，试就当代城市基层社区传播媒介的调研报告，以高台井社区为例进一步明晰基层社区传播媒介的现状，以求教于大方。

Abstract: With the continuous advancement of China’s urbanization in the new era, the “enhancement of community service functions” proposed by the national “Thirteenth Five-Year Plan” has accele-rated the development of community communication construction. After synthesizing sociological theory, community communication presents a variety of postures. With the support of mainstream media, community media and resident audiences, community communication plays a unique role in the field of people’s livelihood. The community media derived from this process is the communication bridge between the residents and the government, so as to build a good community communication channel, promote the circulation of community information, enhance the residents’ sense of belonging to the community, and effectively stimulate the residents’ attention to community affairs, and participation, mobilize grassroots vitality, and achieve community autonomy. Accordingly, the author selects Gaotaijing Community, Dangshan County, Anhui Province as the research and analysis object, and comprehensively uses the table method, data analysis method, and ten-level scale method to conduct research and analysis. Based on the research report on the communication media in the contemporary urban grassroots community, taking the Gaotaijing community as an example to further clarify the current situation of the communication media in the grassroots community, so as to ask for advice.