基于学生职业能力培养的混合式课程教学设计与实施——以“消费者行为分析”课程为例

Teaching Design and Implementation of Blended Curriculum Based on Students’ Vocational Ability Training—Taking the “Analysis of Consumer Behavior” Course as an Example

摘要: 在互联网时代，基于学生职业能力培养的混合式课程教学设计是有效开展教学活动的重要部分，高职院校的任课教师要转变态度，重视课程教学设计，确定教学目标，准确界定教学重点、难点，做好学生学情分析，设计好能实现教学目标的教学环节，结合线上教学资源，创新教学方法，科学合理分配教学时间，及时进行教学反思，以更好地培养和提升学生的专业职业能力。

Abstract: In the Internet era, blended curriculum teaching design based on students’ vocational ability training is an important part of effective teaching activities. Teachers in higher vocational colleges should change their attitudes, pay attention to course teaching design, determine teaching objectives, accurately define teaching key points and difficulties, do a good job of analyzing students’ learning situation, design good teaching links to achieve teaching objectives, combine online teaching resources, innovate teaching methods, allocate teaching time scientifically and reasonably, and reflect on teaching in time, so as to better cultivate and improve students’ professional ability.