网络消费研究的现状、热点及趋势——基于CiteSpace可视化分析

Current Situation, Hot Spot and Trend of Network Consumption Research—Based on CiteSpace Visual Analysis

摘要: 为揭示我国网络消费研究现状、热点及发展趋势，本文以2002~2022年收录在CNKI (中国知网)中文核心期刊和CSSCI数据库中703篇网络消费研究文献为研究对象，使用CiteSpace科学文献分析工具，绘制出发文作者、机构和关键词的网络知识图谱进行可视化分析；进一步根据关键词聚类和热点突现词分析网络消费研究的热点及趋势。结果表明，网络消费研究始于21世纪初，年度发文量经历了起步期、繁荣期和稳定期三个阶段；发文作者数量较多，但作者之间极度缺乏合作交流，未形成核心作者群；发文机构主要集中在经济发达地区，受地理位置影响，机构之间合作交流较少，空间分布相对分散；研究热点主要是网络消费、大学生和消费行为等，对相关文献进行查阅整理，发现网络消费领域现有研究呈现出一定特征。通过热点词突现分析，未来研究的前沿趋势为文化消费、社会网络、消费升级和大数据等。在此基础上，对网络消费当前研究现状和热点进行总结，并从内容、群体和方法等方面对网络消费领域未来的研究进行展望。

Abstract: In order to reveal the research status, hot topics and development trends of online consumption in China, 703 articles on online consumption published in CNKI Chinese core journals and CSSCI database from 2002 to 2022 were selected as research objects. The network knowledge graph of authors, institutions and keywords was drawn for visual analysis using the CiteSpace scientific literature analysis tool. Furthermore, according to keywords clustering and hot words, the paper analyzes the hot spots and trends of online consumption research. The results show that the study of online consumption started in the early 21st century, and the annual publication volume has experienced three stages: initial stage, boom stage and stable stage. There are a large number of authors, but there is a lack of cooperation and communication among authors, and the core author group has not been formed. The issuing institutions are mainly concentrated in the economically developed areas, and due to the geographical location, there is less cooperation and exchange between the institutions, and the spatial distribution is relatively scattered. The research focuses mainly on online consumption, college students and consumer behavior, etc. After reviewing and sorting relevant literature, it is found that the existing research in the field of online consumption presents certain characteristics. Through the analysis of hot word emergence, the frontier trends of future research are cultural consumption, social network, consumption upgrading and big data. On this basis, the current research status and hot spots of online consumption are summarized, and the future research in the field of online consumption is prospected from the aspects of content, groups and methods.