心理契约视角下市场部员工离职原因及对策研究——以S公司为例

Research on the Reasons and Countermeasures of Marketing Employees’ Dimission from the Perspective of Psychological Contract—Taking S Company as an Example

摘要: 市场部对于公司的维持与发展至关重要，但市场部的高离职率成为企业一大痛点问题，对于S公司来说也是如此，而心理契约在其中有着重要影响。本文利用岭回归分析对S公司市场部员工离职的原因进行探究，得出经常性加班、缺乏有效的培训和职业生涯规划指导、员工未真正参与到决策当中以及对员工个人生活关心不足等导致市场部员工离职，结合心理契约三个维度，从加班补贴、培训升级、职业生涯规划以及员工参与管理、决策等方面，提出了对策建议，并为其他企业市场部员工的保留提供借鉴。

Abstract: Marketing department is very important for the maintenance and development of company, but the high turnover rate of the Marketing Department has become a big pain point for the company, which is also the case for S company, and the psychological contract has an important impact on it. In this paper, Ridge regression analysis is used to explore the reasons for the turnover of employees in the Marketing Department of S Company, and it is concluded that frequent overtime work, lack of effective training and career planning guidance, employees’ lack of real participation in deci-sion-making and lack of concern for employees’ personal life lead to the turnover of employees in the Marketing Department. Combined with the three dimensions of psychological contract, from the aspects of overtime subsidy, training and upgrading, career planning and employee participation in management and decision-making, this paper puts forward countermeasures and suggestions, and provides reference for the retention of marketing employees in other enterprises.