添加警告对不同类型在线健康谣言分享意愿的影响研究
Research on the Influence of Adding Warnings on Different Types of Online Health Rumor Sharing Intention
DOI: 10.12677/AAM.2022.119664, PDF,  被引量    国家社会科学基金支持
作者: 王钰昱：上海工程技术大学管理学院，上海
关键词: 在线健康谣言；社交媒体；分享意愿；警告；群体参与；Online Health Rumors； Social Media； Sharing Intention； Warnings； Group Participation
摘要: 针对社交媒体平台中健康谣言广泛传播的现象，通过添加警告为减少在线健康谣言的传播提供干预建议。基于信息级联理论和消极偏见理论等，采用网络情景实验，在SPSS 26.0软件中进行数据分析，探究当谣言类型分别为恐惧谣言和希望谣言时，不同形式的警告对用户分享意愿的影响。研究结果表明，在健康谣言下方添加警告可以降低用户对其分享的意愿；相较于一般用户警告，好友警告和专家警告对健康谣言分享意愿的减少更明显；相较于好友警告，专家警告更能减少健康谣言分享意愿；与希望谣言相比，三种形式的警告都对恐惧谣言分享意愿的减少更明显。
Abstract: In view of the widespread spread of health rumors on social media platforms, add warnings to pro-vide intervention suggestions to reduce the spread of online health rumors. Based on the infor-mation cascade theory and the negative bias theory, data analysis was performed in the SPSS 26.0 software, this paper uses the network scenario experiment to explore the impact of different forms of warnings on users’ willingness to share when the types of rumors are fear rumors and hope ru-mors respectively. The results show that adding warnings under health rumors can reduce users’ willingness to share. Compared with general user warnings, friend warnings and expert warnings reduce the willingness to share health rumors more significantly. Expert warnings are more less willing to share health rumor than friend warnings. Compared with hope rumor, the three forms of warning are more obvious to the reduction of fear rumor sharing willingness.
文章引用：王钰昱. 添加警告对不同类型在线健康谣言分享意愿的影响研究[J]. 应用数学进展, 2022, 11(9): 6288-6297. https://doi.org/10.12677/AAM.2022.119664

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