三星堆青铜器文创产品情感化设计探究

Research on Emotional Design of Cultural and Creative Products of Sanxingdui Bronzes

摘要: 于1929年的偶然发现，三星堆文明苏醒了，自问世以来，便一直成为学术界及外界的关注焦点。据查阅，学界对青铜造型艺术进行了大量的理论研究，但理论研究的最终目的应该是为社会生活服务。因此，将青铜造型艺术转化为文化创意产品是一种理论联系实际的方式。现如今，消费者在购买产品时除了关注产品的功能性，更在意的是产品所蕴含的文化内涵以及情感体验感受。基于此，本文以情感化设计为中心，探究如何运用情感三层次理论来指导文化创意产品设计的新策略和方法。即在“本能、行为、反思”的基础上，结合文化创意产品的具体特点，通过归纳分析，得出情感元素，并将不同的情感元素归纳为设计原则，进行情感化设计，提升三星堆青铜器文化创意的情感价值和文化价值。

Abstract: The accidental discovery in 1929 revived the Sanxingdui civilization. Since its in-ception, it has been the focus of attention of the academic community and the outside world. Ac-cording to consulting, academic circles have conducted a lot of theoretical research on bronze plas-tic arts, but the ultimate purpose of theoretical research should be to serve social life. Therefore, it is a way of integrating theory with practice to transform bronze plastic arts into cultural and crea-tive products. Nowadays, when buying products, consumers pay more attention to the cultural con-notation and emotional experience contained in the products in addition to the functionality of the products. Based on this, this paper focuses on the emotional design and explores how to use the three-level emotional theory to guide the new strategies and methods of cultural creative product design. That is, on the basis of “instinct, behavior and reflection”, combined with the specific char-acteristics of cultural and creative products, through induction and analysis, emotional elements are obtained, and different emotional elements are summarized into design principles to carry out emotional design, so as to enhance the emotional value and cultural value of Sanxingdui bronze cultural creativity.