基于CiteSpace的网络舆情研究现状可视化分析

Visual Analysis of the Research Status of Online Public Opinion Based on CiteSpace

摘要: 网络舆情是社会舆情在互联网空间的映射，是社会舆情的直接反映。近年来，网络舆情对社会稳定和生活秩序的影响与日俱增。对网络舆情研究领域的相关文献进行可视化分析，有助于把握我国网络舆情研究现状，对进一步的研究提供依据和参考。本文以CNKI数据库2012~2022年收录的2033篇CSSCI文献为基础，利用CiteSpace可视化分析工具对网络舆情相关文献的年代、作者、研究机构、关键词进行统计分析。研究发现，近年来网络舆情领域的发文量经历快速上升后发展趋于平稳；出现了一些有影响力的核心作者、科研机构，但作者间、机构间的合作强度低；近几年的研究热点主要集中在网络舆情的识别与传播、监管与治理、网络舆情治理的参与主体及其相互关系上。因此，未来应加强网络舆情研究领域作者间、机构间的合作，更多关注信息生态、政府回应等热点问题。

Abstract: Internet public opinion is the mapping of social public opinion in Internet space and the direct re-flection of social public opinion. In recent years, the influence of Internet public opinion on social stability and living order is increasing day by day. Visual analysis of the relevant literature in the field of online public opinion research will help to grasp the current situation of online public opin-ion research in China and provide basis and reference for further research. Based on 2033 CSSCI documents collected in CNKI database from 2012 to 2022, this paper uses CiteSpace visual analysis tool to make statistical analysis on the age, author, research institution and keywords of online pub-lic opinion related documents. The research finds that the number of articles published in the field of online public opinion has experienced a rapid rise in recent years, and the development tends to be stable. There are some influential core authors and scientific research institutions, but the coop-eration intensity between authors and institutions is low. In recent years, the research focuses on the identification and dissemination of network public opinion, supervision and governance, the participants of network public opinion governance and their relationships. Therefore, in the future, we should strengthen cooperation among authors and institutions in the field of online public opin-ion research, and pay more attention to hot issues such as information ecology and government re-sponse.