基于混合式学习的项目教学在中职电子商务专业的应用研究

Application Research of Project-Based Teaching on the Basis of Blended Learning about E-Commerce Major in Secondary Vocational School

摘要: 在职业教育政策、社会人才需求、教学经验不足等背景下之下，在中职学校电子商务专业实施基于混合式学习的项目教学改革成为可能。基于混合式学习的项目教学在中职电子商务专业的应用设计出三阶段八步骤的教学模式，后应用于《电子商务概论》这门课程。该研究目的是想探索基于混合式学习的项目教学在中职课程教学的可能性，研究表明该教学模式既能提高教学效果，也有助于中职的教学改革。

Abstract: Under the background of vocational education policy, the demand for social talent and the lack of teaching experience, it is possible to implement the project-based teaching on the basis of blended learning about e-commerce major in secondary vocational schools. A three-stage and eight-step teaching model is designed, and then it is applied to the course “Introduction to E-commerce”. The purpose of this study is to explore the possibility of project teaching based on blended learning in secondary vocational courses. The study shows that this teaching model can not only improve the teaching effect, but also contribute to the teaching reform of secondary vocational schools.