青岛“夜经济”现状研究及规划策略
Study and Planning Strategy of Qingdao “Night-Time Economy”
摘要: 城市生活方式正逐步向深夜化发展，成为振兴城市中心地区经济的措施，夜间经济列入城市发展战略。本文用问卷调查、大数据分析等方式分析了青岛市夜经济现状，夜游为主导，带动夜娱、夜购、夜食等相关产业发展的夜经济聚集区，呈现明显的季节性，夜经济聚集区共有9处。存在城市公共空间匹配度不高，管理要求不到位等问题，提出了加强规划引领，打造地标性夜生活集聚区；美化夜间环境，构筑历史街区观光廊；创新管理模式，引导季节性夜市规范发展，打造地标性夜生活集聚区的空间规划策略。
Abstract: The urban life style is gradually developing towards the late night, which has become a measure to revitalize the economy of the central area of the city. The night-time economy is included in the urban development strategy. This paper analyzes the current situation of night-time economy in Qingdao by means of questionnaire survey and big data analysis. Night-time economy gathering areas, which are dominated by night tourism and drive the development of night entertainment, night shopping, night food and other related industries, show obvious seasonality. There are altogether 9 night-time economy gathering areas. There are some problems such as low matching degree of urban public space and inadequate management requirements. Therefore, the space plan-ning strategy of “night-time economy” is proposed to strengthen planning guidance and build a landmark nightlife agglomeration area; beautify the night environment, build the historic district sightseeing gallery; innovate management mode, guide the standardized development of seasonal night market.
文章引用：孔祥榮, 仝闻一, 刘通, 张羽丰. 青岛“夜经济”现状研究及规划策略[J]. 现代管理, 2022, 12(9): 1284-1296. https://doi.org/10.12677/MM.2022.129168

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