包装信息呈现对绿色消费的影响综述
A Review of Influence of Packaging Information Presentation on Green Consumption
摘要: 随着环境问题恶化和绿色创新战略发展,创新型绿色产品流行度与普及度得以提高,绿色包装产品越来越受到重视。本文阐述了绿色消费的定义与研究内涵,探讨了包装信息呈现对消费中水平位置效应、相对视觉显著性差异、独特性需求和结构性需求方面的影响,总结了该影响所产生的意义并提出研究展望,以期提升包装信息应用在绿色消费市场上的占比。
Abstract: With the deterioration of environmental problems and the development of green innovation strategy, the popularity and popularity of innovative green products have been improved, and green packaging products have received more and more attention. This paper expounds on the definition and research connotation of green consumption, discusses the impact of packaging information presentation on horizontal position effect, relative visual significance difference, uniqueness demand and structural demand in consumption, summarizes the significance of this impact and puts forward research prospects, with a view to improving the proportion of packaging information application in green consumption market.
文章引用:段霜 (2022). 包装信息呈现对绿色消费的影响综述. 心理学进展, 12(10), 3300-3305. https://doi.org/10.12677/AP.2022.1210400

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