行动学习法在广告设计专业课程教学中的应用研究

Research on the Application of Action Learning Method in the Teaching of Advertising Design

摘要: 随着各行各业对广告的需求也越来越多，广告行业得到大力发展，对于广告设计专业人才的培养也将是越来严苛，根据企业精细化、内容化的需求，向市场输入创新型和有团队意识的人才显得尤为重要。然而，传统的教学方法培养模式比较单一，从根本上不能满足现代企业的需求，学校应从如何培养时代发展所需要的广告人才，深入研究，勇于尝试。因而，将行动学习法融入到广告设计专业课程的尝试，具有极为重要的意义，在与传统教学模式横向对比后，研究得出融入行动学习法的广告课程，能够极大的激发学生学习的主动性、加大团队合作能力。为此，本文分析行动学习法的理念、特点以及优势的基础上，提出广告设计专业课程当中融入行动学习法相关对策，进而更好地优化教育教学效果，培养企业发展所需要的人才。

Abstract: With the increasing demand for advertising in all walks of life, the advertising industry has been vigorously developed, and the training of advertising design professionals will be more and more strict. According to the needs of refinement and content of enterprises, it is particularly important to input innovative and team-conscious talents to the market. However, the traditional teaching method training mode is relatively single, fundamentally can not meet the needs of modern enterprises, schools should be how to cultivate the advertising talents needed by the development of The Times, indepth research, have the courage to try. Therefore, it is of great significance to integrate the action learning method into the professional curriculum of advertising design. After the hori-zontal comparison with the traditional teaching mode, the advertising course integrated into the action learning method can greatly stimulate students’ learning initiative and increase their team-work ability. Therefore, this paper analyzes the concept, characteristics and advantages of action learning method, and puts forward the relevant countermeasures of action learning method into the professional courses of advertising design, so as to better optimize the effect of education and teaching, and cultivate the talents needed by the development of the enterprise.