情绪对销售人员创造性问题解决原型启发的影响
The Influence of Emotion on the Inspiration of Creative Problem Solving Prototype of the Sales Staff
DOI: 10.12677/AP.2022.1210426, PDF,   
作者: 吴佩佩, 叶林凯：西南大学含弘学院，重庆；戚冰心, 周艺博, 杨 东*：西南大学心理学部，重庆
关键词: 情绪诱发；原型启发；创造性思维；销售行业；Emotional Induction； Prototype Inspiration； Creative Thinking； Sales Industry
摘要: 情绪与创造性的关系已经逐渐成为创造力研究的一个热点，但不同情绪状态对创造性表现的影响仍存在争议。本研究通过两个实验探讨情绪对销售行业创造性问题解决原型启发效应的影响，实验1基于实际销售情境编制了严谨可靠的《销售行业中创造性问题解决实验材料库》。实验2以自编的30个销售行业创造性问题为实验材料，以47名在职销售人员为对象，通过分析不同诱发情绪下被试的创造性问题解决差异，探究情绪诱发对销售人员创造性问题解决原型启发的影响。研究结果表明，1) 被试在有原型条件下的创造性问题解决正确率显著高于无原型；2) 与中性情绪相比，被试在积极情绪和消极情绪诱发下的创造性更高；3) 与消极情绪相比，被试在积极情绪诱发下的创造性更高。
Abstract: The relationship between emotion and creativity has gradually become a hot topic in creativity research, but the influence of different emotional states on creative performance is still controversial. In this study, two experiments were conducted to explore the influence of emotion on the heuristic effect of creative problem solving prototype in the sales industry. In Experiment 1, a rigorous and reliable Experimental Material Library for Creative Problem Solving in the Sales Industry was prepared based on the actual sales situation. Experiment 2 took 30 creative problems in the sales industry as experimental materials, and 47 in-service salespeople as objects. By analyzing the differences in creative problem solving of subjects under different evoked emotions, the effect of emotions evoked on the inspiration of creative problem solving prototype of salespeople was explored. The results showed that: 1) The correct rate of creative problem solving in the presence of prototype was significantly higher than that in the absence of prototype; 2) Compared with neutral emotions, the subjects’ creativity was higher under positive and negative emotions. 3) Compared with the negative emotion, the subjects were more creative under the positive emotion.
文章引用：吴佩佩, 叶林凯, 戚冰心, 周艺博, 杨东 (2022). 情绪对销售人员创造性问题解决原型启发的影响. 心理学进展, 12(10), 3496-3507. https://doi.org/10.12677/AP.2022.1210426

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