数字平台赋能乡村振兴的应用路径：以山西G县地摊经济微创新为例

The Application Path of Digital Platform Empowering Rural Revitalization: Taking the Micro-Innovation of Land Stall Economy in G County Shanxi Province as an Example

摘要: 新冠肺炎疫情仍在持续、世界经济复苏较为缓慢的大环境下，在发展我国经济社会各项任务的前提下接续全面推进乡村振兴工作是一个艰巨的任务。支持线上线下融合的新业态新模式是经济转型和促进改革创新的重要突破口，地摊经济是后疫情时代，为解决部分就业问题，国家提倡发展的经济举措之一。数字经济背景下发展地摊经济优劣并存，通过问卷调查研究山西省G县地摊经济发展基本情况，分析得到数字平台功能性、数字性与地摊经济结合不充分的结论。针对现有地摊经济经营中存在的问题，结合数字平台应用实际提出数字平台促进地摊经济微创新以赋能乡村振兴的具体建议。

Abstract: Under the environment of the ongoing new crown pneumonia epidemic and the slow recovery of the world economy, it is an arduous task to continue to comprehensively promote rural revitalization under the premise of developing China’s economic and social tasks. The new format and new model that supports the integration of online and offline is an important breakthrough in economic trans-formation and promoting reform and innovation, and the stall economy is one of the economic measures advocated by the state to solve some employment problems in the post-epidemic era. Under the background of the rapid development of digital economy, the advantages and disad-vantages of developing street stall economy coexist. Through questionnaire survey, the basic situa-tion of the development of the stall economy in G County of Shanxi Province was studied, and the conclusion was obtained that functionality and the digitality of the digital platform were insufficient combination with stall economy. In view of the existing problems in the operation of the stall economy, specific suggestions are put forward for the digital platform to promote the mi-cro-innovation of the stall economy to empower rural revitalization based on the application of the digital platform.