大数据时代消费者信息权保护路径研究

Research on the Protection Path of Consumer Information Right in the Era of Big Data

摘要: 伴随大数据时代数据高速化、大规模流通特征的是消费者个人信息的商业价值逐渐显现，经营者及网络平台本应履行对消费者信息进行安全保护义务，如今却将消费者信息视为谋利的工具，其中不乏铤而走险采用非法的手段获取、使用、出售消费者信息的事件，使得消费者信息泄露风险与日俱增。在此情况下，消费者信息权保护路径探索问题引起了社会的广泛关注。本文在阐述消费者信息的具体内涵基础上强调加强消费者信息权保护的必要性。进而在对我国大数据背景下消费者信息权被侵犯现状的分析下，有针对性地提出通过建立健全消费者信息保护制度、强化网络平台的信息保护义务、加强针对经营者及消费者法制宣传教育工作等措施，以实现对消费者个人信息权的全面保护。

Abstract: Along with big data era data high-speed, large-scale circulation characteristics is consumer personal information business value. Operators and network platform should fulfill the security obligations of consumer information, but now the consumer information as a profit tool, including desperate using illegal means to obtain, use, sell consumer information, make consumer information leakage risk is increasing. In this case, the exploration of the protection path of consumer information rights has aroused wide attention from the society. This paper expounds the specific connotation of consumer information on the basis of strengthening the protection of consumer information right. Then in the background of big data in the consumer information rights are violated under the analysis of the status quo, targeted to put forward by establishing and perfecting the system of consumer information protection, strengthen the network platform of information protection obligations, strengthen for operators and consumer legal publicity and education measures, so as to realize the comprehensive protection of consumers’ personal information rights.