基于TCIA-CVM的三江源国家公园游憩价值评估及其影响因素分析

The Recreational Value Assessment on Sanjiangyuan National Park and Analysis of Its Influencing Factors Based on TCIA-CVM

摘要: 游憩价值评估为景区管理政策制定提供重要的信息。本研究基于2020~2021年的调研数据，采用条件价值法(Contingent Value Method, CVM)和旅行费用区间法(Travel Cost Interval Analysis, TCIA)分别对三江源国家公园的非使用价值和使用价值进行核算，共同确定三江源国家公园的游憩价值，并应用Logistic模型分析了影响游憩价值的因素。研究结果显示：1) 三江源国家公园的非使用价值为36.5亿元每年，三江源国家公园的直接使用价值为76.4亿元每年，二者合计为113.9亿元每年；2) 影响三江源国家公园游憩价值的因素，按照相关系数由高到低排列依次为旅游满意度、对三江源国家公园了解程度、游客的受教育程度和家庭年收入水平；3) 如果能改善旅游服务质量和水平、提升游客的旅游体验满意度，三江源国家公园游憩价值每年可增加约17.7亿元。

Abstract: Recreational value assessment provides important information for the formulation of regional management policies. Based on the survey data in 2020 and 2021, this research utilized the Con-tingent Value Method (CVM) and Travel Cost Interval Analysis (TCIA) to calculate the non-use value and use value of the Sanjiangyuan National Park, respectively to jointly determine the recreational value of Sanjiangyuan National Park. Instantaneously, Logistic model was used to analyze the factors that affect the recreational value. Results indicate that: 1) The non-use value of Sanjiangyuan National Park is 3.65 billion yuan per year, the direct use value of Sanjiangyuan Na-tional Park is 7.64 billion yuan per year, and the total recreation value of the Sanjiangyuan area is 11.39 billion yuan per year; 2) Tourist’s satisfaction, knowledge of the Sanjiangyuan National Park, education level and annual family income level were ranged top four influencing factors of recrea-tional value; 3) If the quality and level of tourism services were improved to get a higher degree of satisfaction, the recreation value of the Sanjiangyuan National Park could be increased by ap-proximately 1.77 billion yuan per year.