大数据背景下市场营销面临的机遇与挑战分析

Analysis of Opportunities and Challenges Faced by Marketing in the Context of Big Data

摘要: 随着社会技术不断发展，大数据已经走入了各个领域，大数据使市场营销走向一个新的形式，更加精准化地打开市场，走近消费者的消费观，这是一种新的消费概念。当然，创新带给市场营销的不仅是机遇，也有一定的挑战。

Abstract: With the continuous development of social technology, big data has entered various fields. Big data has led marketing to a new form, opened the market more accurately, and approached consumers’ consumption concept, which is a new consumption concept. Of course, innovation brings not only opportunities but also challenges to marketing.