基于博物馆的文创产品设计——以“气韵渡心”盲盒设计为例

Design of Cultural and Creative Products Based on Museums—Taking the Design of the Blind Box of “Qinyun Duxin” as an Example

摘要: 博物馆文创产品作为人们首选的文化纪念品，在传承、推广传统文化上有着极其重要的意义。随着近几年对传统文化的热议，有关如何实现传统文化在博物馆文创设计的活化运用成为了人们关注的重点。本文通过分析现博物馆文创现状，归纳相应的文创设计方向，将河姆渡博物馆文创设计作为研究对象，以河姆渡传统文化背景为基础，结合潮玩，设计出一款变色茶具盲盒，旨在通过文创，唤起人们内心对传统文化的固有情感，拉近传统文化与人们的距离，能让人们用一种更为轻松的方式去解读中国传统文化内涵。

Abstract: As the first choice of cultural souvenirs, museum cultural and creative products are of great significance in inheriting and promoting traditional culture. With the heated discussion on tradi-tional culture in recent years, how to realize the activation and application of traditional culture in museum cultural and creative design has become the focus of attention. This study summarized the corresponding cultural and creative design direction by analyzing the current cultural and creative situation of the museum. Taking the cultural and creative design of Hemudu Museum as the research object, this study based on the traditional cultural background of Hemudu, combined with the tide play, designed a color changing tea set blind box. This study aimed to arouse people’s inherent feelings towards traditional culture through cultural creation, narrow the distance between traditional culture and people, and enabled people to interpret the connotation of Chinese traditional culture in a more relaxed way.