基于生命周期理论下的企业战略选择和战略转型研究

Analysis of Strategic Choice and Strategic Transition of Enterprises Based on Life Cycle Theory

摘要: 当前，互联网经济是国家经济中最重要的一环，互联网公司的增长速度如雨后春笋般涌现，许多传统企业也在进行互联网+模式的转型。本文以生命周期理论为理论基础，以文献综述法和案例分析法为主要研究方法，以互联网公司中的滴滴和淘宝网为例，对其战略选择和战略转型进行研究分析，查阅相关文献，根据互联网公司的发展路径得出了相关结论，即：在生命周期理论下，互联网公司战略主要分为初创期、快速成长期、平台期、稳定期。案例分析结果为研究其他互联网公司战略以及其他正在进行互联网+转型的传统企业提供了有益启示。

Abstract: At present, the Internet economy is the most important part of the national economy. The growth rate of Internet companies has sprung up, and many traditional enterprises are also transforming the Internet+ model. This paper takes life cycle theory as the theoretical basis, literature review method and case analysis method as the main research methods, Didi and Taobao in Internet companies as examples to study and analyze their strategic choice and strategic transformation, consults relevant literature, and draws relevant conclusions according to the development path of Internet companies, namely: under the life cycle theory, the strategies of Internet companies are mainly divided into initial period, rapid growth pe-riod, platform period and stable period. Case analysis results provide useful inspiration for studying other Internet company strategies and other traditional enterprises undergoing Internet+ trans-formation.