区块链技术下跨境电商生态圈系统的构建

Construction of Cross-Border E-Commerce Ecosystem under Blockchain Technology

摘要: 跨境电商是数字经济的重要组成部分，是现代科学技术飞跃发展的产物。跨境电商参与主体较多，这就要求利用区块链技术构建跨境电商生态圈系统，重新打造跨境电商生态圈的价值链，解决跨境汇款速度慢、手续费贵、防止涉嫌仿冒等问题。通过阐述了区块链技术的内涵和基本特点，指出构建跨境电商生态系统的必要性，结合跨境电商生态系统的理论支持及块链技术与跨境电商的融合机理，引出区块链技术在跨境电商中的应用，进而提出区块链技术下创建跨境电商生态圈系统的若干策略，以期许促进跨境电商的全面发展。

Abstract: Cross border e-commerce is an important part of the digital economy and a product of the rapid development of modern science and technology. There are many participants in cross-border e-commerce, which requires the use of blockchain technology to build a cross-border e-commerce ecosystem, rebuild the value chain of the cross-border e-commerce ecosystem, and solve problems such as slow cross-border remittance, high handling fees, and prevention of suspected counterfeiting. This paper expounds the connotation and basic characteristics of blockchain technology, points out the necessity of building a cross-border e-commerce ecosystem, combines the theoretical support of the cross-border e-commerce ecosystem and the integration mechanism of blockchain technology and cross-border e-commerce, leads to the application of blockchain technology in cross-border e-commerce, and further proposes several strategies to create a cross-border e-commerce ecosystem under blockchain technology, in order to promote the comprehensive development of cross-border e-commerce.