功能性保健护肩消费偏好及影响因素研究

Study on Consumption Preference and Influencing Factors of Functional Health Care Shoulder

摘要: 为了探明消费者对保健护肩的消费偏好规律，以患有颈肩痛的特殊人群为研究对象，通过线上问卷调查的方式研究了消费者对保健护肩在功能、外观、款式等方面的消费偏好。采用SPSS 24.0对不同人口学特征对保健护肩的使用情况、功能性偏好、外观性偏好进行卡方检验。卡方结果显示性别、年龄、发病原因及病程对患者的护肩使用偏好有统计学意义(P < 0.05)。对保健护肩款式和年龄进行交叉分析，结果显示款式偏好规律上各年龄阶段的消费者都偏向于枕头式的外展方式和短袖 + 插肩袖的衣袖组合方式。人们对衣领和衣身的偏好与年龄有关，35岁以下的人对衣领没有特别要求，衣长上倾向于短款保健护肩；随着年龄的增加，长款、翻领的喜爱度上升，但50岁之前，短款的偏好评分一直高于长款。研究结果为保健护肩新产品的研发提供方向，从而实现该产品更高的应用价值，受益于更多消费者。

Abstract: In order to find out the consumption preference rule of consumers for health care shoulder, the special population suffering from neck and shoulder pain was taken as the research object, and the consumption preference of consumers for health care shoulder in the aspects of function, appear-ance and style was studied through online questionnaire survey. SPSS 24.0 was used to conduct chi-square test on the usage, functional preference and appearance preference of health care shoulder with different demographic characteristics. Chi-square results showed that gender, age, cause of disease and course of disease had statistical significance on patients’ shoulder guard pref-erence (P < 0.05). The cross-analysis of the style and age of the health care shoulder protector shows that consumers of all ages tend to prefer the pillow type extension and the sleeve combination of short sleeve and shoulder sleeve. People’s preference for collars and bodice is related to age. People under 35 have no special requirements for collars. With age, the preference for long styles and la-pels increases, but until the age of 50, the preference score for short styles remains higher than that for long styles. The results of this study provide the direction for the development of new products for health shoulder pads, so as to realize the higher application value of this product and benefit more consumers.