新媒体背景下汉绣艺术的特点与创新研究

Research on the Characteristics and Innovation of Han Embroidery Art in the Context of New Media

摘要: 在新媒体背景下传统汉绣艺术得到了前所未有的发展丰富度，非物质文化遗产受到了许多人的关注和保护，它进入大众的视野，汉绣相关的设计产品与创作不断地在创新与发展。在新媒体背景下汉绣艺术呈现了形态虚拟化、传播方式便捷、互动性高、内容丰富和覆盖面广等特点。通过艺术家、学者和汉绣文化爱好者的努力，汉绣也迎来了全新的挑战与发展。

Abstract: In the context of new media, intangible cultural heritage has been greatly focused on and protected by an increasing number of people. The richness of traditional Han embroidery has been unprecedentedly developed and entered the public’s vision. The Han embroidery related handicrafts and creations have been constantly innovated and developed during these years. With the support of new media, Han embroidery art has shown many of its characteristics, like virtualization, convenient communication, high interactivity, rich content and wide coverage. Through the joint efforts of artists, scholars and Han embroidery amateurs, Han embroidery also ushered in brand new challenges and development opportunities.