北京市肉丸市场调查

Beijing Meatball Market Survey

摘要: 本调查旨在研究北京肉丸市场发展的动能和障碍，并对正大进军肉丸市场提出可行性建议，推动北京肉丸市场发展。首先，通过文案调研、观察调研和深层访谈，对北京市肉丸产品的宏观行业背景、主流品牌及市场表现进行分析。以北京市肉丸产品购买决策者为主体，非此类购买者为辅，进行问卷调查，共发放问卷986份，其中有效问卷812份，问卷有效率达82%。运用SPSS、SPSSPRO、AUTOSPASS和Python等软件进行网络爬虫、因子分析、TOPSIS分析、聚类分析和SEM结构方程模型构建等，进行分析，并提出关于市场定位、推广与沟通渠道建议。

Abstract: The purpose of this survey is to study the momentum and obstacles of the development of Beijing meatball market, and put forward feasible suggestions for CP to enter the meatball market, so as to promote the development of Beijing meatball market. Firstly, through case investigation, observation investigation and in-depth interview, the macro industry background, mainstream brands and market performance of Beijing meatball products are analyzed. Questionnaire survey was conducted with decision-makers of meatball products in Beijing as the main body and non-such buyers as the supplement. A total of 986 questionnaires were distributed, among which 812 were valid, with an effective rate of 82%. SPSS, SPSSPRO, AUTOSPASS, Python and other software were used for web crawler, factor analysis, TOPSIS analysis, cluster analysis, SEM structural equation model construction, etc., to conduct analysis, and put forward suggestions on market positioning, promotion and communication channels.