基于搜索引擎的游戏推广策略

Game Promotion Strategy Based on Search Engine

摘要: 搜索引擎推广的目的就是通过在搜索引擎上展示产品信息，以获得大量点击率，从而达到流量转换，从而实现低成本产品推广。本文主要以手机游戏《开心消消乐》作为研究对象，进行相关性分析和协整检验，研究该游戏的百度搜索指数与下载次数之间的影响关系。研究发现，百度指数与游戏下载次数之间具有很大的正相关关系，并且存在协整关系，因此可以说明，百度指数对游戏下载具有很大的影响。然后根据研究结果以及收集到的网站信息进行综合分析，提出推广策略：可以选择百度搜索、神马搜索、360搜索等浏览量较大的搜索引擎投放广告信息，并结合游戏网站发布推文，在综合交流平台进行互动，以及发布游戏通关技巧视频，标题要足够吸引，满足用户需求，比如说游戏通关技巧、游戏攻略等内容；选择网络使用高峰期进行推广，推广效果会更好。

Abstract: The purpose of search engine promotion is to obtain a large number of clicks by displaying product information on search engines, so as to achieve traffic conversion and achieve low-cost product promotion. This paper mainly takes the mobile game “Happy Xiaole” as the research object, conducts correlation analysis and cointegration test, and studies the relationship between Baidu search index and download times of the game. The research found that there is a great positive correlation between Baidu Index and the number of game downloads, and there is a cointegration relationship, so it can be explained that Baidu Index has a great impact on game downloads. Then, based on the research results and the collected website information, a comprehensive analysis is made, and a promotion strategy is proposed: you can choose Baidu Search, Shenma Search, 360 Search and other search engines with a large number of views to put advertising information, and publish tweets in combination with game websites, interact on the comprehensive communication platform, and publish game clearance skills videos. The titles should be attractive enough to meet user needs, such as game clearance skills Game introduction and other contents; The promotion effect will be better if the network use peak period is selected for promotion.