基于新媒体视域下的珍珠品牌推广研究

Research on Pearl Brand Promotion Based on the Perspective of New Media

摘要: 诸暨淡水珍珠养殖销售基地是以供应为主，衍生品为辅的大型基地，目前的产品销售模式仍较为传统。本项目研究是以新媒体运营模式为主，通过变通传统销售渠道的方式，打造具有诸暨、暨阳特色的新媒体团队，为客户提供有关珍珠的科普、介绍及展示，激发其兴趣和购买欲望，提高销售额和诸暨山下湖、华东国际珠宝城的知名度，为推动诸暨珍珠品牌的发展奠定基础。

Abstract: Zhuji City freshwater pearl cultivation and sales base is based on supply, derivatives as a large base, the current product sales model is still more traditional. Based on the operation mode of new media, this project aims to create a new media team with characteristics of Zhuji City and Jiyang by changing the traditional sales channels, so as to provide customers with science popularization, introduction and display of pearls, stimulate their interest and purchase desire, improve sales and the popularity of Mountain lake town, Zhuji City and China Pearls and Jewelry International City Co Ltd, and lay a foundation for promoting the development of Zhuji City pearl brand.