图像学视域下贾樟柯《江湖儿女》海报封面图像内涵解析

Analysis of the Cover Image Connotation of Zhangke Jia’s “Ash Is Purest White” from the Perspective of Imagology

摘要: 在图像学视域下，以图片、海报等方式为载体，形成了一种新的传播形态。电影海报的出现，对于电影的传播起着关键作用，作为电影宣传的主要路径之一，海报对于受众了解故事情节、人物关系起着推动作用。电影《江湖儿女》的海报，也是在图像学视域下的一种呈现形式，海报种类多样，但却有着相同的内涵。贾樟柯用海报，向受众呈现出了图像学下的江湖儿女。

Abstract: In the view of image science, with pictures, posters and other ways as the carrier, formed a new form of commu-nication. The emergence of film posters plays a key role in the dissemination of films. As one of the main ways of film publicity, posters promote the audience’s understanding of the plot and the rela-tionship between characters. The poster of the movie “Ash Is Purest White” is also a form of presentation from the perspective of imagology. There are various kinds of posters, but they have the same connotation. Zhangke Jia used posters to show the audience the Jianghu children under the image learning.