高职院校电商人才培养路径分析

Analysis of E-Commerce Talent Training Path in Vocational Colleges

摘要: 通过阐述电商行业人才需求总体特征，分析高职院校电子商务专业人才培养存在的主要问题，在此基础上，有针对性地提出高职院校应用型电商人才培养的优化路径。即打造院校特色，满足电商人才市场需求；优化课程体系，明确电子商务人才定位；引进“双师”教学，提高教师实践教学能力；指导职业发展规划，提升学生学习能力；借助利好政策，提升大众对高职院校认可度；深化产教融合，促进校企合作深入发展。

Abstract: By expounding the overall characteristics of talent demand in the e-commerce industry, the main problems existing in the training of e-commerce professionals in vocational colleges are analyzed, and on this basis, the optimization path of application-oriented e-commerce talent training in vocational colleges is proposed to create the characteristics of colleges and universities to meet the market demand for e-commerce talents; optimize the curriculum system and clarify the positioning of e-commerce talents; introduce “dual teacher” teaching to improve teachers’ practical teaching ability; guide career development planning and enhance students’ learning ability; with the help of favorable policies, enhance the public’s recognition of higher vocational colleges; deepen the integration of industry and education and promote the in-depth development of school-enterprise cooperation.