简约设计理念在餐饮包装设计中的视觉应用

The Visual Application of Simple Design Concept in Catering Packaging Design

摘要: 在现代市场境况下，包装设计面临着多元化的挑战，商品是否容易被接受取决于包装意境的打造是否与消费者产生情感共鸣。在餐饮包装设计发展的历程中，简约设计风格仍符合大众的生活价值，设计由纯粹装饰化转向趣味功能化，强调简单明了的图形与排版，坚持可持续发展的绿色理念。通过简约的包装材料，合理的包装结构，主次分明的设计排版以及文字与色彩的搭配应用来创造个性化的意境，以贴近大众所践行的绿色环保的简约生活。

Abstract: In the modern market situation, packaging design is faced with the challenge of diversification, whether the product is easy to accept depends on whether the packaging artistic conception has emotional resonance with consumers. In the course of the development of food and beverage packaging design, the simple design style is still in line with the life value of the public. The design changes from pure decoration to interesting function, emphasizing simple and clear graphics and typesetting, and adhering to the green concept of sustainable development through simple packaging materials, reasonable packaging structure, clear primary and secondary design layout and text and color collocation application to create personalized artistic conception, to close to the public practice of green environmental protection of the simple life.