乡村振兴视域下乡村语言景观研究

Exploring Rural Linguistic Landscape from the Perspective of Rural Revitalization

摘要: 近年来，作为一种在现实社会中触目可及的语言标识，“语言景观”已成为社会语言学领域的一个新兴、热门研究话题。本研究对浙江省绍兴市安桥头村的语言景观开展实地调查，提出优化策略。同时在乡村振兴视域下，借助创新、有效、经济的商业化手段实现乡村产业与语言文化融合，更好地宣传乡村及传统文化，将“文化资源厚度”转化为“文化发展高度”，让“乡村、文化走出去”，促进精神文明建设与经济发展，推动乡村振兴。

Abstract: In recent years, as a language sign that can be frequently seen in the real world, linguistic landscape has become an emerging and hot research topic in the field of sociolinguistics. This study investigates the linguistic landscape in Anqiaotou Village in Shaoxing, Zhejiang Province, and proposes some optimization strategies. Furthermore, this study puts forwards several innovative, effective and economical approaches from the perspective of rural revitalization to realize the integration of rural industry and language and culture. It expects to find a way to better publicize villages and their traditional culture, transform “cultural resource thickness” into “cultural development height”, introduce villages and their culture worldwide, promote the construction of spiritual civilization and economic development and finally realize rural revitalization.