共生视域下土家族文创产品设计探究

Exploring Tujia Cultural and Creative Product Design in Symbiosis Perspective

摘要: 从共生视域出发探索土家族文创产品设计的方法，寻找有效的发展创新路径。土家族文创产品的文化资源必须与时代的各种元素共生结合，才能满足大众更高的需求，找到土家族文创产品发展之路。首先，从时代发展趋势出发，引出土家族文创设计发展的问题，总结在缺乏人才、实用性、创新等层面；然后以此为基础，分别列举了创新、潮流、服务、人才、游戏等层面的设计尝试，总结其创新路径。土家族文创产品设计应该立足于本民族传统文化，在共生的视角下探索更多的可能性，以更加新颖的设计方法和理念，创作出符合时代潮流、传承传统文化的现代文创产品。

Abstract: The methods of Tujia cultural and creative product design are studied from a symbiotic perspective and an effective innovation and development path is identified. The cultural resources of Tujia cultural and creative products must be merged symbiotically with diverse components of the times in order to meet the public’s greater demands and determine the path for Tujia cultural and creative product growth. Firstly, the problems of the development of Tujia cultural and creative design are identified and summarized at the levels of lack of talents, practicality, and innovation; then, the design attempts at the levels of innovation, trend, service, and talents are listed to summarize their innovation paths. On the basis of the nation’s traditional culture, we should explore additional possibilities from the standpoint of symbiosis and develop modern cultural and creative products that are in line with current trends and incorporate more inventive design approaches and ideas.