崇拜性消费行为及其影响因素的研究综述与展望
Review and Prospects of Research on Worship Consumption Behavior and Its Influencing Factors
DOI: 10.12677/AP.2023.133141, PDF,   
作者: 周银霞：重庆师范大学教育科学学院，重庆
关键词: 崇拜性消费；偶像崇拜；人格特质；Worship Consumption； Idolatry； Personality Traits
摘要: 经过多年的积累，崇拜性消费领域的研究已取得较多成果，然而不同学者研究角度、研究方向较为分散，本文通过对崇拜性消费概念、特征、影响因素进行整理，系统回顾崇拜性消费研究现状。基于研究现状提出崇拜性消费的研究展望，为未来崇拜性消费领域的研究提供参考。
Abstract: After years of accumulation, the research in the field of worship consumption has made more achievements, however, the research perspectives and directions of different scholars are scat-tered. This paper systematically reviewed the current situation of worship consumption research by organizing the concept, characteristics and influencing factors of worship consumption. Based on the current situation of the research, the research outlook of worship consumption is proposed to provide reference for future research in the field of worship consumption.
文章引用：周银霞 (2023). 崇拜性消费行为及其影响因素的研究综述与展望. 心理学进展, 13(3), 1178-1183. https://doi.org/10.12677/AP.2023.133141

参考文献

[1] 蔡骐(2011). 大众传播中的明星崇拜和粉丝效应. 湖南师范大学社会科学学报, 40(1), 131-134.
[2] 陈赛金(2020). 青少年偶像崇拜文化的变迁与引导. 思想理论教育, (9), 97-102.
[3] 胡岑岑(2018). 网络社区、狂热消费与免费劳动——近期粉丝文化研究的趋势. 中国青年研究, (6), 4-12, 77.
[4] 李康化(2016). 粉丝消费与粉丝经济的建构. 河南社会科学, 24(7), 72-78.
[5] 李文明, 吕福玉(2014). “粉丝经济”的发展趋势与应对策略. 福建师范大学学报: 哲学社会科学版, (6), 136-148.
[6] 刘玉娇(2022). 社交媒体时代粉丝群体的消费行为反思. 视听, (3), 144-146.
[7] 陆莉(2013). 品牌熟悉度对明星广告效果影响的眼动探究. 电子测试, (11), 226-227.
[8] 潘超云(2011). 中国独生代崇拜性消费行为分析. 硕士学位论文, 贵阳: 贵州财经学院.
[9] 冉雅璇, 刘佳妮, 张逸石, 卫海英(2020). “一”人代言的魅力: 品牌代言人数如何影响消费者的品牌态度. 心理学报, 52(3), 371-385.
[10] 唐玉生, 张耕宁, 刘健(2020). 消费者狂热行为及其心理影响因素研究述评与展望. 商业经济研究, (9), 71-74.
[11] 陶海云, 梁晓燕(2019). 初中生偶像崇拜对崇拜性消费的影响及父母控制的调节作用. 中小学心理健康教育, (14), 18-22.
[12] 万广圣, 晁钢令(2015). 90后新生代孤独感对崇拜性消费的影响研究. 消费经济, 31(6), 63-67.
[13] 王素兰(2018). 新媒体背景下中国女性粉丝消费文化剖析. 商业经济研究, (9), 78-81.
[14] 杨舒婷, 梁诗晨(2020). 新媒体环境下粉丝经济中的消费意识形态. 新闻前哨, (6), 117-118.
[15] 余开亮(2001). 从偶像崇拜透视青年文化消费. 青年研究, (11), 16-19.
[16] 赵畅(2019). 当代青少年偶像崇拜研究. 中国青年社会科学, 38(6), 117-122.
[17] Belk, R. et al. (1989). The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey. Journal of Consumer Research, 16, 1-38.[CrossRef] 
[18] Brison, N. T., Byon, K. K., & Baker III, T. A. (2016). To Tweet or Not to Tweet: The Effects of Social Media Endorsements on Unfamiliar Sport Brands and Athlete Endorsers. Innovation, 18, 309-326.[CrossRef] 
[19] Choi, S. M., & Rifon, N. J. (2012). It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness. Psychology & Marketing, 29, 639-650.[CrossRef] 
[20] Colette, H., Julian, B., & Nick, T. (2013). “It’s Not You, It’s Me”: Transformational Leadership and Self-Deprecating Humor. Leadership & Organization Development Journal, 34, 4-19.[CrossRef] 
[21] Eisend, M., & Langner, T. (2010). Immediate and Delayed Advertising Effects of Celebrity Endorsers’ Attractiveness and Expertise. International Journal of Advertising, 29, 527-546.[CrossRef] 
[22] Hoegele, D., Schmidt, S. L., & Torgler, B. (2016). The Importance of Key Celebrity Characteristics for Customer Segmentation by Age and Gender: Does Beauty Matter in Professional Football? Review of Managerial Science, 10, 601-627.[CrossRef] 
[23] Holbrook, M. B. (1987). An Audiovisual Inventory of Some Fanatic Consumer Behavior: The 25-Cent Tour of a Jazz Collector’s Home. Advances in Consumer Research, 14, 144-149.[CrossRef] 
[24] Lee, J. G., & Thorson, E. (2008). The Impact of Celebrity-Product Incongruence on the Effectiveness of Product Endorsement. Journal of Advertising Research, 48, 433-449.[CrossRef] 
[25] Lee, Y. H., & Smith, T. G. (2008). Why Are Americans Addicted to Baseball? An Empirical Analysis of Fandom in Korea and the U.S. Contemporary Economic Policy, 26, 32-48.[CrossRef] 
[26] Mishra, A. S., Roy, S., & Bailey, A. A. (2015). Exploring Brand Personality-Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context. Psychology & Marketing, 32, 1158-1174.[CrossRef] 
[27] Redden, J., & Steiner, C. J. (2000). Fanatical Consumers: Towards a Framework for Research. Journal of Consumer Marketing, 17, 322-337.[CrossRef] 
[28] Silva, L., Lopes, E. L., & Silva, D. D. (2015). The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study. Allergy, 35, 224-226.
[29] Thorne, S., & Bruner, G. C. (2006). An Exploratory Investigation of the Characteristics of Consumer Fanaticism. Qualitative Market Research, 9, 51-72.[CrossRef] 
[30] Um, N. H., & Kim, S. (2016). Determinants for Effects of Celebrity Negative Information: When to Terminate a Relationship with a Celebrity Endorser in Trouble? Psychology and Marketing, 33, 864-874.[CrossRef]