晨晓荷花系列艺术衍生品设计转化与传播路径分析

Design Transformation and Communication Path Analysis of Chenxiao Lotus Series Art Derivatives

摘要: 艺术衍生品的设计转化和传播可以满足普通大众对于艺术文化欣赏的需求。基于此，本文提出以晨晓艺术作品为背景的艺术衍生品设计，旨在实现艺术衍生品的创新设计。晨晓艺术作品与商品的融合可以创新设计出具有西方和东方文化特色的艺术衍生品。通过艺术衍生品的新媒体和跨国平台传播可以使艺术衍生品产业和艺术展览产业协同发展。

Abstract: The design transformation and dissemination of art derivatives can meet the needs of the general public for the appreciation of art and culture. Based on this, the design of art derivatives with Chenxiao art works as the background is proposed to achieve the innovative design of art derivatives. The fusion of Chenxiao’s artwork and commodities can innovatively design art derivatives with Western and Eastern cultural characteristics. Through the new media and transnational platform dissemination of art derivatives, the art derivatives industry and the art exhibition industry can develop together.