新媒体视阈下标志设计在视觉传达设计课程中的创新研究

The Innovative Research of Logo Design in the Visual Communication Design Course in the Age of New Media

摘要: 新媒体环境下，随着人们审美水平的提高以及科学技术的不断精进，导致人们对标志设计的要求也越来越高。从标志设计的整体趋势上看，标志设计逐渐趋向于简约化与动态化。在此基础上，《标志设计》课程在视觉传达课程体系中起到尤为重要的地位，教师在教学过程中更应该运用新媒体渠道，专研课程创新教学，因应市场需求进行综合实践教学。从教学平台、教学方式以及教学思维上，对课程内容作出创新尝试，培养学生的创新意识。在教学过程中除了介绍标志基础的商业价值以外，还需要与市场需求接轨，引入更多实际案例让学生体会标志设计的创新内涵与具体实践意义。让学生在标志设计的课程实践中，体验标志设计所带来的独特含义与深远意义。

Abstract: In the new media environment, with the improvement of public aesthetics and the progress of science and technology, people have higher requirements for logo design. From the development trend of logo design, logo design has become more concise and dynamic. On this basis, the course “Logo Design” plays a particularly important role in the visual communication curriculum system. Teachers should use new media channels in the teaching process to carry out innovative teaching of specialized courses, and carry out comprehensive practical teaching in response to market demand. From the three aspects of teaching platform, teaching method and teaching thinking, innovate the course content and cultivate students’ innovative consciousness. In the teaching process, in addition to introducing the commercial value of the logo, we should also connect with the market demand, and introduce more practical cases to let students experience the innovation and practicality of logo design. Let students experience the unique meaning and far-reaching significance of logo design in the learning experience of logo design.