疫情冲击下互联网企业薪酬弹性适应调整策略研究

Study on Compensation Elasticity Adaptation Adjustment Strategy of Internet Enterprises under the Impact of Epidemic

摘要: 自2020年1月下旬疫情发生后，为阻断疫情传播，诸多行业近乎停摆，互联网企业也面临着严峻考验。此次突发卫生公共事件对互联网企业造成了极大的负面影响，诸多互联网企业为应对疫情冲击，选择对薪酬进行调整，为提高互联网企业的应对能力与薪酬调整效果，本文以某市互联网行业调查结果为例，依托与WS公司实际情况进行实证分析，分析疫情对于互联网企业所造成的影响，最后从加强绩效考核与薪酬的联系、提高薪酬差异性、以市场为核心等角度，提出疫情下互联网企业薪酬弹性调整策略，以此为相关人员提供管理实践经验。

Abstract: Since the outbreak of the epidemic in late January 2020, in order to stop the spread of the epidemic, many industries have been nearly shut down, and Internet enterprises are also facing a severe test. This public health emergency has had a great negative impact on Internet enterprises. In order to cope with the impact of the epidemic, many Internet enterprises choose to adjust their salaries. In order to improve the coping ability of Internet enterprises and the effect of salary adjustment, this paper takes the survey results of the Internet industry in a city as an example, relies on the actual situation of WS Company for empirical analysis, analyzes the impact of the epidemic on Internet enterprises, and finally proposes the strategy of flexible salary adjustment for internet enterprises under the epidemic from the perspectives of strengthening the link between performance appraisal and salary, increasing salary differentiation, and focusing on the market, providing management practice experience for relevant personnel.