基于弗洛姆异化消费理论的宠物经济解读

Interpretation of Pet Economy Based on Fromm’s Theory of Alienated Consumption

摘要: 宠物经济作为一种新兴消费产业，早已融入人们的日常生活。但是，其中一些不合理的消费现象在加剧人的孤独与不安的同时，引发的异化消费现象也愈发严重。作为西方马克思主义代表人物的弗洛姆，面对物欲横流的资本主义社会，他以大声疾呼的方式来反对无休止的消费行为。弗洛姆从社会维度和心理维度入手，分析了异化消费的成因，并倡导一种符合人道的消费方式实现消费对人的助力作用。研究弗洛姆异化消费理论，引导饲养者养成良好的消费习惯，充分发挥消费为人的发展助力目的。

Abstract: As a new consumer industry, pet economy has long been integrated into people’s daily life. However, some of the unreasonable consumption phenomena aggravate people’s loneliness and insecurity, and the alienated consumption phenomenon is becoming more and more serious. As a representative figure of Western Marxism, Fromm opposed the endless consumption behavior loudly in the face of the materialistic capitalist society. Starting from the social dimension and the psychological dimension, Fromm analyzed the causes of alienated consumption, and advocated a humane consumption mode to realize the powerful effect of consumption on people. Through the study of Fromm alienated consumption theory, to guide the breeders to develop good consumption habits, give full play to the development of consumption.