基于游客视角下中小城市周边乡村旅游发展研究——以乌兰察布市为例

Based on Tourists’ Perspective around Small and Medium-Sized Cities Rural Tourism Development Research—A Case Study of Ulanqab

摘要: 在乡村振兴战略的背景下，乡村旅游凭借其特点成为乡村振兴的重要手段之一。在已有文献探究中，鲜有兼顾游客视角评价体系下的中小城市乡村旅游发展的研究。本文以乌兰察布市为例，基于游客视角对各旅游型乡村进行综合评价，借助社会网络分析法，从“节点–路径–整体网络”出发，测定乡村辐射能力以及辐射范围。结论表明，从整体网络来看，整体网络内部存在明显分异，从各乡村节点来看，各旅游乡村辐射能力较弱，联系不够密切。本研究通过分析现状，完善乡村网络体系，为其他中小城市乡村旅游提供发展方向，同时为后续乡村旅游的规划和发展提供了一定的参考。

Abstract: Under the background of rural revitalization strategy, rural tourism has become one of the important means of rural revitalization by virtue of its characteristics. Under the existing literature research, few studies have taken into account the development of rural tourism in small and medium-sized cities under the tourist perspective evaluation system. Taking Ulanqab City as an example, this paper makes a comprehensive evaluation of all tourism-based villages from the perspective of tourists. With the help of social network analysis method, the radiation capacity and radiation range of villages are measured from the perspective of “node-path-whole network”. The conclusion shows that, from the perspective of the overall network, there is obvious differentiation within the overall network. From the perspective of each rural node, the radiation capacity of each tourist village is weak and the connection is not close enough. By analyzing the current situation and improving the rural network system, this study provides a direction for the development of rural tourism in other small and medium-sized cities, and also provides a certain reference for the subsequent planning and development of rural tourism.