在线医疗平台综合满意度评价模型研究

Research on Comprehensive Satisfaction Evaluation Models of Online Medical Platforms

摘要: 随着信息技术的发展，在线医疗一定程度上成为人们“病有所医”的保障。然而，我国目前主流的在线医疗平台仍存在各种问题，导致可能无法满足用户的需求。随着人们对更高质量的在线医疗服务的需求增多，选择合适的模型评价目前的在线医疗平台，以及为用户提供选择优质的在线医疗平台的建议，是我们当前需要解决的问题。本文在提取出影响用户对在线医疗平台满意度的影响因素后，运用层次分析法、TOPSIS法和熵权法对主流的在线医疗平台进行评分，并将模型进行对比，为平台提高自身综合功能，以及为用户选择在线医疗平台提供建议。

Abstract: With the development of information technology, online medical treatment has become a guarantee for people to have access to medical treatment to some extent. However, the country’s mainstream online medical platforms still have various problems, which may not be able to meet users’ needs. As people’s demand for higher quality online medical services increases, it is a problem we need to solve at present to select appropriate models to evaluate the current online medical platforms and provide users with suggestions on choosing high-quality online medical platforms. After extracting the factors that affect users’ satisfaction with online medical platforms, this paper uses analytic hierarchy process, TOPSIS method and entropy weight method to score mainstream online medical platforms, and compares the models, so as to provide suggestions for the platform to improve its own comprehensive functions and for users to choose online medical platforms.