阅读类APP运营行为规范化评价指标体系构建

Construction of Normalized Evaluation Index System for Reading APP Operation Behavior

摘要: 数字化时代的到来使人们的阅读方式和习惯在不断发生着改变。在手机上阅读的如网站、APP、文档阅读的多种渠道中，阅读类APP因其强大的功能、人性化的设计而被广泛使用。但目前市场上阅读类APP涉及书籍版权侵权、用户个人信息泄露、内容质量较低、无关广告过多影响阅读体验等问题。本文旨在使用层次分析法建立阅读类APP运营行为规范化评价指标体系，评价与审视阅读类APP规范化运营情况，引导监管机构、APP运营者和消费者关注APP存在的问题，不断加强阅读类APP规范化管理。

Abstract: With the advent of the digital era, people’s reading methods and habits are constantly changing. Among various channels for reading on mobile phones, such as websites, APP and document reading, reading APP is widely used because of its powerful functions and humanized design. But at present, the reading APP in the market involves problems such as book copyright infringement, user personal information disclosure, low content quality, and too many irrelevant advertisements that affect the reading experience. This paper aims to use the analytic hierarchy process to establish a normalized evaluation index system for the operation of reading APP, evaluate and examine the normalized operation of reading APP, guide regulatory agencies, APP operator and consumers to pay attention to the problems of APP, and constantly strengthen the normalized management of reading APP.