新媒体时代下学生群体媒介使用对娱乐偶像崇拜的影响：成名期望的部分中介效应

The Influence of Media Use on Entertainment Idolatry among Student Population in the New Media Era: The Partial Mediating Effect of the Desire for Fame

摘要: 新媒体时代下学生群体的媒介使用情况较以往有了不小的变化，这对其偶像崇拜，尤其是娱乐偶像崇拜的相关情况产生了不可忽视的影响。该研究使用问卷对当前青少年学生群体媒介使用、娱乐偶像崇拜及成名期望进行调查，并将成名期望作为可能中介，探究三者之间的关系。结果显示，媒介使用和成名期望之间、媒介使用和娱乐偶像崇拜之间存在正向相关关系；同时，成名期望在媒介使用和娱乐偶像崇拜之间存在显著的部分中介作用。结果表明，学生群体的成名期望不仅可以直接正向影响其娱乐偶像崇拜，同时也在媒介使用和娱乐偶像崇拜之间起到显著部分中介作用。

Abstract: In the new media era, the media use of the student population has changed considerably com-pared to the past, which has a non-negligible impact on their idolatry, especially concerning en-tertainment idolatry. The research adopted questionnaires to investigate the relationship be-tween media use, entertainment idolatry, and desire for fame among the current adolescent stu-dent population, using the desire for fame as a possible mediator. The findings demonstrated that there was a positive relationship between media use and desire for fame, and between media use and entertainment idolatry, and also validated the significant partial mediating effect of desire for fame between media use and entertainment idolatry. The results indicated that the desire for fame of the student population not only directly and positively influenced their entertainment idolatry but also played a significant partial mediating role between media use and entertainment idolatry.