基于搜索指数图像分析的网络热词生命力研究

A Research on Vitality of Internet Buzzwords Based on Search Index Image Analysis

摘要: 网络热词是不稳定的，有些很快就会失去热度再无人问津；而有些却能逐渐渗透到网络世界之外，甚至被规范字典收录。为深入探究影响网络热词生命力的因素，本文借助部分网络热词的百度指数图像，结合网络热词本身形态、情感以及来源三个方面的特点进行了研究。本文认为，感情色彩积极或者不积极但符合日常生活情境的两类网络流行语具有较强的生命力。网络流行语的感情色彩由非积极转变为积极，其生命力会增强。这两个结论将有利于官方媒体在网络热词的使用和传播中起到引导和规范的作用，构建更加积极正向的网络语言环境。

Abstract: Internet buzzwords are unstable. Some will soon lose their popularity and people will seldom pay attention to them; however, some can gradually penetrate into our daily life, and even be included in standardized dictionaries. In order to further explore the factors that affect the vitality of Internet buzzwords, this research uses Baidu Index images of some buzzwords, and combines the characteristics of their forms, emotions, and sources to conduct a study. This paper believes that there are two types of Internet buzzwords that have a strong vitality: buzzwords with positive emotional color and buzzwords with less positive emotional color but closely related to the context of everyday life. If the emotional color of an Internet buzzword changes from negative or neutral to positive, its vitality will be enhanced. These two conclusions will help official Media play a guiding and normative role in the use as well as dissemination of Internet buzzwords, and construct a more positive network language environment.