电竞赛事直播观众体验的层次分析模型构建与评价

Construction and Evaluation of Analytic Hierarchy Process Model for Live Audience Experience of E-Sports Events

摘要: 近年，电竞赛事观赛人数大幅上升，观看赛事直播成为电竞爱好者观赛的重要渠道，观众期望在赛事直播中获得良好的观赛体验。学界关于电竞观众观赛的研究着重于观赛动机和电竞直播版权问题，对于电竞赛事直播的观众体验研究较少。本文采用层次分析法，构建电竞赛事直播观众体验的层次分析模型，筛选出“感官”、“情感”、“思考”“行动”4个一级指标，“主播专业性”、“画面质量”、“粉丝文化”等12个二级指标，建立判断矩阵并进行排序计算，最终形成可定量分析观众体验的评价指标体系，并针对电竞赛事直播为观众带来更好的观赛体验问题提出可行性建议。

Abstract: In recent years, the number of people watching e-sports events has increased significantly. Watch-ing the live broadcast of the event has become an important channel for e-sports enthusiasts to watch the event. Viewers expect a good viewing experience in the live broadcast of the event. The academic research on e-sports audience watching focuses on the motivation of watching and the copyright of e-sports live broadcast, and there is less research on the audience experience of e-sports live broadcast. In this paper, the analytic hierarchy process is used to construct the analytic hierarchy model of the audience experience of e-sports live broadcast. Four first-level indicators of “sense,” “emotion,” “thinking” and “action” and 12 second-level indicators such as “anchor profes-sionalism”, “picture quality” and “fan culture” are selected. The judgment matrix is established and sorted, and the evaluation index system that can quantitatively analyze the audience experience is finally formed. And put forward feasible suggestions for the live broadcast of electric competition events to bring better viewing experience to the audience.