从网民结构看网络民意与真实民意的偏差

On the Deviation between Online Public Opinion and Real Public Opinion from the Structure of Internet Users

摘要: 相较于社会舆论，网络舆论因其传播的广泛参与性、交互性和即时性特征，环境更加复杂，主体也趋向多元。本文从网民结构属性出发，探寻在创新扩散过程中网络民意向社会民意转向过程中，网络民意与真实民意表达之间的差异问题，以寻求一条了解真实民意和引导网络民意的有效路径。

Abstract: Compared with social public opinion, online public opinion, due to its widespread participation, in-teractivity, and immediacy in dissemination, has a more complex environment and a tendency to-wards diverse subjects. Starting from the structural attributes of netizens, this article explores the difference between online public opinion and real public opinion expression in the process of inno-vation diffusion, and seeks an effective path to understand and guide online public opinion.