国内作品的跨媒介叙事探究——以《三生三世十里桃花》为例

Study on the Transmedia Storytelling of Chinese Film and Television Work—Taking the Eternal Love as an Example

摘要: 在詹金斯“融合文化”的影响下，跨媒介叙事已经成为电影、剧作的一种模式，国内近几年的电影、电视剧也在向跨媒介叙事的方向发展。本文选取了《三生三世十里桃花》作为研究对象，探究其跨媒介叙事的策略，并由此提出国内跨媒介叙事存在的问题，初探解决这些问题的措施。

Abstract: Under the influence of Jenkins’ “Convergence Culture”, transmedia storytelling has become a mode for films and plays, and domestic films and TV dramas have also been moving towards the direction of transmedia storytelling in recent years. This paper selects Eternal Love as a research object to ex-plore its transmedia storytelling strategy and to identify the problems that exist in domestic transmedia storytelling. Finally, this research suggests measures to address these issues.