生态美学视域下中国茶文化在包装设计中的应用研究

Research on the Application of Chinese Tea Culture in Packaging Design from the Perspective of Ecological Aesthetics

摘要: 中国茶叶文明具有悠久的历史，涉足人类社会生活的各个领域，是人们日常生活不可或缺的重要组成部分。本文从生态美学角度，通过对各包装设计大赛获奖作品进行分析，并查阅茶文化相关文献，收集茶的历史、有趣故事、种类以及茶包装等内容，同时分析了中国茶文化的发展过程、生态审美价值、生态美的表现形式，及其在茶叶包装设计中的表现。在此基础上阐述如何将中国茶文化所具有的独特魅力应用于茶叶包装设计，使茶文化视觉化，有效传承无形文化。

Abstract: Chinese tea civilization has a long history, involved in all fields of human social life, is an indispensable part of people’s daily life. From the perspective of ecological aesthetics, this paper analyzes the winning works of each packaging design competition, and consults relevant literature of tea culture to collect tea history, interesting stories, types, and tea packaging. At the same time, it analyzes the development process of Chinese tea culture, ecological aesthetic value, expression form of ecological beauty, and its performance in tea packaging design; on this basis, how to ap-ply the unique charm of Chinese tea culture to the design of tea packaging, to make the tea culture visual and to effectively inherit the intangible culture.