基于服务设计创新思维下动态标识的研究与应用

Research and Application of Dynamic Logo Based on Innovative Thinking of Service Design

摘要: 在新时代条件下，设计虽然已经达到了服务质量，然而服务的体验却没有得到充分的提升。随着时代与经济的发展，服务设计没有跟上步伐，在标识设计中依然存在诸多的体验弊病，因此服务设计思维也成为了当下人们学习的重点领域。论文旨在从服务设计创新思维的基础上去探讨动态标识的发展，了解服务设计创新思维与动态标志发展的关系，通过国内案例分析，为我国标识设计的发展提供一种新的思路和方法，为设计师拓展思维。

Abstract: In the new era, although design has achieved service quality, the service experience has not been fully improved. With the development of the times and economy, service design has not kept pace, and there are still many experience drawbacks in logo design. Therefore, service design thinking has become a key area for people to learn at present. The purpose of this paper is to explore the development of dynamic signage based on innovative thinking in service design, understand the relationship between innovative thinking in service design and the development of dynamic signage, and provide a new idea and method for the development of logo design in China through domestic case analysis, so as to expand the thinking of designers.