基于SWOT方法的网络课程学习平台发展研究

Research on the Development of Network Course Learning Platform Based on SWOT Method

摘要: 教育信息化的发展，带来了教育形式和学习方式的重大变革。处于“互联网+”的时代下，大学生越来越依靠网络技术和多媒体技术进行信息的获取，网络学习逐渐成为大学生在互联网时代下不可或缺的重要学习方式。为了解现在大学生网络学习现状及网络课程学习平台使用情况，对平台发展进行分析以促进学习平台的优化，实现双方共赢。本文从学生角度出发设计调查问卷，收集整理数据后运用SWOT分析模型建立内外部评价指标体系，着重研究了当今四个主流网络课程学习平台(中国大学MOOC、腾讯课堂、学习通、哔哩哔哩)的发展情况，研究结果显示，在影响网络课程学习平台发展的外部因素中，机遇为学习方向的倾向，威胁为老师讲授方式以及学生网络学习状态；在内部因素中四个平台优势与劣势共存，最后依次对四个平台的劣势进行分析并给出相应的建议。

Abstract: The development of educational informatization has brought about major changes in educational forms and learning methods. In the era of “Internet+”, college students are increasingly relying on network technology and multimedia technology to obtain information. Online learning has gradu-ally become an indispensable and important learning method for college students in the Internet era. In order to understand the current situation of college students’ online learning and the use of online course learning platform, the development of the platform is analyzed to promote the opti-mization of the learning platform and achieve a win-win situation. This paper designs a question-naire from the perspective of students, collects and collates data, and uses SWOT analysis model to establish an internal and external evaluation index system. It focuses on the development of four mainstream online course learning platforms (MOOC, Tencent Classroom, Xuexitong, Bilibili). The results show that among the external factors affecting the development of online course learning platforms, opportunities are the tendency of learning direction, and threats are teachers’ teaching methods and students’ online learning status. In the internal factors, the advantages and disad-vantages of the four platforms coexist. Finally, the disadvantages of the four platforms are analyzed and corresponding suggestions are given.