媒介融合与社区参与：数字时代鄱阳渔歌传承和传播的主要模式

Media Integration and Community Participation: The Main Mode of Inheritance and Dissemination of Poyang Fishing Songs in the Digital Era

摘要: 非物质文化遗产(以下简称“非遗”)是由人民世代相传的传统文化，它经过历代人民的传承与创新至今，已形成了具有各自特色的传承方式。文章以鄱阳渔歌为对象，分析了鄱阳渔歌的文化背景、艺术价值以及传承传播现状，阐述了数字化时代非遗传承和传播的挑战与机遇，对非遗的传承与传播的主要模式——媒体融合、社区参与——两个方面进行探索，力图为构建新时代的非遗传承与传播体系提供参考。

Abstract: Intangible cultural heritage (hereinafter referred to as “ICH”) is a traditional culture handed down from generation to generation by the people, which has been passed down and innovated by the people for generations, and has formed its own inheritance mode with its own characteristics. The article takes Poyang fishing song as the object, analyzes the cultural background, artistic value and the current situation of inheritance and dissemination of Poyang fishing song, explains the challenges and opportunities of the inheritance and dissemination of ICH in the digital era, explores the main modes of inheritance and dissemination of ICH in two aspects, namely media integration and community participation, and tries to provide a reference for the construction of the system of inheritance and dissemination of ICH in the new era.