惊讶情绪在文创设计中的应用研究

Research on the Application of Surprise Emotion in Cultural and Creative Design

摘要: 目的：探讨惊讶情绪在文创市场、设计思维、用户体验中的运用价值，提出惊讶在用户文创感知的设计架构。方法：从心理学、认知科学的角度分析惊讶机制、归纳用户文创感知与惊讶的关系。结果：通过对现有文献与文创市场分析，得出惊讶情绪是基于用户的固有图式偏差形成，用户对文创产品的惊讶感来源于文创的三个层次：物境、情境、意境。在物境中，可以用形态转化、材质反差、结构增减达到视觉的惊讶偏差；在情境中，可以用交互联想、空间对比、功能叠加达到交互的惊讶偏差；在意境中，可以用语义隐喻、视角多元、精神重构达到意境的惊讶偏差。讨论：惊讶情绪可以通过用户感知的不同层次，层层打造，进而激发用户的好奇心理，打破固有认知，为文创注入新的活力。

Abstract: Objective: To explore the application value of the emotion of surprise in the creative industry, design thinking, and user experience, and propose a design framework for the perception of surprise in user creativity. Method: Analyze the mechanism of surprise from the perspective of psychology and cognitive science, and summarize the relationship between user creativity perception and surprise. Results: Through analysis of existing literature and the creative market, it is concluded that surprise emotions are formed based on users’ inherent pattern biases, and users’ surprise perceptions of creative products come from three levels of creativity: physical environment, emotional context, and spiritual realm. In the physical environment, visual surprise biases can be achieved through form transformation, material contrast, and structural increase or decrease; in the emotional context, interactive surprise biases can be achieved through interactive associations, spatial contrasts, and functional stacking; in the spiritual realm, surprise biases can be achieved through semantic metaphors, multiple perspectives, and spiritual reconstruction. Discussion: The emotion of surprise can be created at different levels of user perception and stimulate us-ers’ curiosity, break inherent cognition, and inject new vitality into creative work.