解构思维下视觉传达设计中的文字设计研究

A Study of Text Design in Visual Communication Design under Deconstructive Thinking

摘要: 当今是信息量爆炸，技术快速更迭发展的时代，视觉设计的内在核心就是创意，当代设计师需要具备自由开放的创造性思维能力，在此层面上，思维比起设计方法，设计手段更能够解决问题。文字是人类历史中充满智慧和美感的聚合体，在后现代文化影响下，文字不再仅仅承担传统的功能，本文将以视觉传达设计中的文字设计为切入点探索解构思维对设计方法的具体影响，通过现当代优秀设计案例归纳解构思维影响下的具体文字设计规律，借以希望加深设计师对文字设计的理解与表达，在应用层面做出实际贡献。

Abstract: In today’s era of information explosion and rapid technological development, the core of visual design is creativity. Contemporary designers need to have the ability to think freely and openly, and at this level, thinking is more capable of solving problems than design methods and means. The written word is an aggregation of wisdom and beauty from human history. Under the influence of post-modern culture, the written word no longer assumes only traditional functions. This paper will take the text design in visual communication design as the entry point to explore the specific influence of deconstructive thinking on design methods, and summarize the specific text design laws under the influence of deconstructive thinking through the excellent contemporary design cases, in the hope of deepening the designers’ understanding and The aim is to deepen designers’ understanding and expression of typography and to make practical contributions at the application level.