新媒体环境下视觉传达设计中触觉感官审美性研究

The Study of Tactile Aesthetics in Visual Communication Design in a New Media Environment

摘要: 新媒体的产生改变了传统的审美认知与体验，促使审美体验带有强烈的“具身化”特征。新媒体环境下视觉传达设计中触觉感官的融入，加深了审美的认知体验效果，强化了审美过程中的快感信息，对美感的生成产生叠加性作用。文章通过对触觉感官审美性的内涵表述、研究依据、触觉感官介入的审美演变，强调多感官直接参与审美认知过程，扩展了新媒体环境下视觉传达设计审美研究的视角和路径。对触觉感官审美体验的分析，论证触觉感官在新媒体环境下视觉传达设计中的审美作用，为新媒体环境下视觉传达设计提供更为丰富有效的设计思维和方法。

Abstract: The emergence of new media changed the traditional aesthetic cognition and experience, and promoted the aesthetic experience with strong “Embodied” characteristics. The integration of tactile sense in the visual communication under the new media environment deepens the cognitive effect of aesthetic experience, strengthens the pleasure information in the aesthetic process, and has a superimposed effect on the generation of aesthetic feeling. The paper emphasizes the direct involvement of multi-senses in the aesthetic cognitive process through the aesthetic connotation of tactile sense, the research basis and the aesthetic evolution of tactile sense; it extends the perspective and path of aesthetic research of visual communication design in the new media environment. This paper analyzes the aesthetic experience of tactile sense, demonstrates the aesthetic function of tactile sense in the visual communication under the new media environment, and provides more abundant and effective design thinking and methods for the visual communication under the new media environment.